Samsung Galaxy S23 三星發表會沉浸式投影動畫

Category | Immersive Experience

Client | Samsung

Year | 2023

Production | Immersive Animation

Behance

I contributed to the animation for Samsung’s 2023 flagship smartphone launch, using immersive projections to highlight the Galaxy S23 series’ commitment to sustainability. Through the ocean theme, we showcased the integration of product manufacturing with environmental sustainability and creatively demonstrated Samsung’s impact and commitment through interactions with marine life.

我參與了三星2023旗艦新手機發表會的動畫製作,運用了沉浸式投影技術,強化了Galaxy S23系列的環保理念。透過海洋主題,展示了產品生產與環境永續的結合,並通過產品與海洋生物的互動,表現出三星對環境的承諾和影響。

Creative

The looping video was produced in conjunction with the presentation content to represent marine sustainability, powerful night shooting functions, and ultimate performance.
In the presentation on the mobile phone’s environmentally friendly materials, the animation uses circular bubbles and jellyfish elements to symbolize the vibrant sustainability concept. In the product introduction section, Galaxy S23 series details are used to show the refinement and atmosphere.
When talking about the night shooting function of the mobile phone, a flickering night view is presented to show the night shooting theme and the overall atmosphere, highlighting the main theme of the positive presentation without overshadowing it.
In the display of mobile phone performance, technological lines with a sense of shuttle and speed are used to emphasize Samsung’s excellent performance, which will lead mobile phone users to a better realm.

 

循環影片配合發表會簡報內容進行製作,分別代表著海洋永續、強大夜拍功能與極致效能等項目。
在呈現手機環保原料主題的簡報中,動畫上以循環泡泡與水母元素象徵生生不息的永續理念。在產品介紹環節則以產品細節照呈現Galaxy s23系列的精緻與大氣。講述手機夜拍功能時,以星空閃爍夜景呈現夜拍主題與整體氣勢氛圍,凸顯正面簡報主題而不搶其風采。而在展示手機效能階段,則以具有穿梭感與速度感的科技線條,強調三星手機的優秀效能,將帶領手機用戶前往更好境界。

 

Credit

Client|三星 Samsung
Agency|先擎博報堂
Hardware Engineering|麥可企業有限公司

沉浸式發表會投影動畫
Production Company|谷汩文化 Group.G
Director|林思翰 Hans Lin
Project Director| 蕭晨尉 Devin Hsiao
Project Manager|趙詠安 YungAn Chao
Creative|林思翰 Hans Lin、楊佳霖 Charlie Yang、籃可芸 Kathy Lan
3D Loop Animation Team|有日互動 Yuri
Opening Video 2D Animation|楊佳霖 Charlie Yang
Slide Loop 2D Animation|籃可芸 Kathy Lan
Editor | 楊佳霖 Charlie Yang、籃可芸 Kathy Lan
Behind The Scenes|猫形影像製作 Neko Production