Category | Exhibition
Client | CREED 荷風國際股份有限公司
Year | 2024
Production | Immersive Opening Animation
As CREED launched its new fragrance, Queen of Silk, we produced an immersive animated film for the press and VIP event. This event and the opening film not only conveyed information about the new product but also enhanced the brand’s recognition in Taiwan, positioning CREED as a leading luxury perfume brand. The event captured the full sensory experience—visual, olfactory, and tactile—that CREED wished to convey through Queen of Silk, showcasing the brand’s dedication and the guests’ delight.
在CREED推出新品Queen of Silk之際，我們為其記者暨貴賓活動製作了沈浸式動畫影片，透過這場活動及開場影片，除了傳遞新品資訊，也提升品牌在台灣的知名度及奢華精品香水的領導品牌定位。此次活動不僅透過開場動畫傳遞了CREED希望Queen of Silk帶給來賓的感受和體驗，也紀錄了活動中視覺、嗅覺、觸覺的全方位饗宴，展現了品牌的用心和來賓的喜悅。
A Luxurious Journey Through Time and Space
We utilized light and shadow effects along with time displacement techniques to bring the top, middle, and base notes of the fragrance to life, weaving a luxurious scent journey that transcends time and space, bridging East and West. The journey of Queen of Silk begins with an interplay of light and shadow, where a flash of purple unveils an exotic luxury. This is followed by a top note led by Chinese osmanthus, soft as silk, and a base note of tuberose flowing with the luxurious and mysterious aura of a queen. Finally, the scent of cedar encapsulates this timeless journey, eternally preserved in the cosmos.
穿越時空的奢華之旅
我們運用了光影變化和時間錯位技術，將香水的前調、中調、後調具象化，編織出一段跨越時空、穿越東西方的奢華香氣之旅。Queen of Silk的香氣之旅從光影交織的序幕開始，紫色光芒閃現出奢華的異國風情。隨後，由中國桂花協領前調，如絲綢般柔和的展現，晚香玉也在夜幕中流淌著奢華神秘的女王氣息。最後，雪松的氣息凝聚成超越時空的旅程風情，永恆封存於宇宙中。
To showcase the luxurious fragrance of Queen of Silk, we used silk, crystal, and mist to make the scent’s abstract qualities tangible, incorporating real spices and flowers for added realism. At the end of the video, the aurora and stars reflect the elegant shape of silk, like silk drifting through the sky, symbolizing the fragrance’s diffusion through the air and its eternal serenity in the cosmos.
為了全方位展現Queen of Silk的奢華香氣，我們融合絲綢、水晶、煙霧等元素，將香氣的抽象感受具象化，並加入真實香料和花材，提升觸感的真實性。影片結尾，我們以極光和星辰呼應絲綢的優雅形狀，極光如同空中飄動的絲綢，象徵香氣在空氣中的蔓延和其在宇宙中的永恆靜謐。
Client｜CREED 荷風國際股份有限公司
Production Company｜谷汩文化 Group.G
Director｜林思翰 Hans Lin
Art Director｜賴祖寧 Ning Lai
Project Director｜蕭晨尉 Devin Hsiao
Project Manager｜張容欣 Ellie Chang
Animator & Editor｜籃可芸 Kathy Lan
Footage Shooting｜逐野影像製作有限公司
Director of Photography｜許哲睿 Jerry
Gaffer｜李碩 Leo
Production Designer｜黃姝瑜 Sue
Focus Puller｜王文志 Wang Wen Zhi
Camera Assistant｜黃亭皓 Miven
Best Boy｜謝秉琦 ALPHA
Behind-the-scenes｜尤麗天 Sky、黃柏瑋 Polo
BTS video editor｜Ash